Convergence - 8:15 pm on Jan 8, 2013 (gmt 0)
If it can, Google will simply scrape and provide the info themselves, who's going to stop them? Nobody.
That's where the "personalization" comes in. Before long the Google won't have to scrape - the content will be provided by users logging in. Everything will be tailored to that user. All revenue based.
People are already giving away vast amounts of personal information. From geo information on cell phones to just giving it to the Google.
Take the relationship between cell phones and gmail, for instance: the Google knows you are at your child's elementary school every morning and every afternoon. The Google is scanning your emails - picks up that someone asked how your child was doing. Next thing you know your your search results are "personalized" to show you related topics of elementary school children. Throw in your search history and search habits and things become more "personalized". All the while cutting out organic search results - thereby making organic results less relevant, and no longer needed, to the user of the Google...