JohnRoy - 12:17 am on Jan 8, 2013 (gmt 0)
...viable alternatives for e-commerce ...top 5
Although Netmag' broad list ( This thread msg:4534078 ) also includes Amazon, I've heard from many that they're no better than Google.
They'll serve you until your niche is big enough to be offered by themselves.
So unless you're certain it's not a waste of effort for short term, be cautious.