Whitey - 9:34 pm on Jan 7, 2013 (gmt 0)
A big thing is differentiating search versus relationship engagement. Quality versus quantity may ultimately pay bigger dividends.
Depending on your business and affordability, the utilization of social tools and strong PR is possibly the most sustainable way to build brand and drive business. Build that into a sustainable strategy. If you have something relatively unique that folks want, the task get's easier, if not ..... well it's not really a strong business proposition.