johnhh - 4:52 pm on Jan 7, 2013 (gmt 0)
Sorry, but you can't have it both ways.
You have an online market...
You don't have an online market.
What ? Of course you can !
It's just two different segments of a single market (i.e. a group of people that is interested in what we offer ) that need two different approachs with a combined strategy to interlink the two. In fact I could probably split the online market ( defined as access via a phone line or wifi ) as well, mobile and non-mobile devices.
In our case the demographics are such that the mobile area is limited as is social media. Had a nice lady on the phone today saying she could't use the internet as her husband tells her off !