TheMadScientist - 1:55 pm on Jan 7, 2013 (gmt 0)

This includes people who, shock horror, don't have a computer or internet access...

Uh, if that's really your target market, then how on earth does ranking in Google help you? [rhetorically]

I'm really doing a 'head shake' at your statements, because if the people don't have computers, then Google isn't doing you any good either, and, if you indirectly market to those without computers via co-workers and other avenues, then, the people you are marketing 'through' are available via the other non-Google avenues, such as social, etc. too...

Sorry, but you can't have it both ways.

Either:
You have an online market, which, if you really put some thought into it, you will very likely find exists beyond Google.

Or:
You don't have an online market, which means there's no need for you to bother with ranking a website in the first place.

* In the US only 6 or 7 out of 10 people use Google, which means you [meaning anyone reading] have a market of 3 or 4 out of 10 somewhere else ... Even in countries and areas where Google's market share is higher, not everyone uses Google, which is actually fortunate, because if everyone did and your [meaning anyone reading's] rankings dropped you [meaning anyone reading] wouldn't have a single alternative, but, you [meaning anyone reading] actually do have alternatives available ... Finding which and where work best is up to you, and yeah, it takes some thought and work to do ... Hopefully that's not something you're [meaning anyone reading] opposed to.