netmeg - 1:41 pm on Jan 7, 2013 (gmt 0)
So then, how will plan for less reliance on Google in the future?
I'm not trying to be snarky, I mean that seriously. If you're really in a niche that has NO OTHER POSSIBLE CHANNEL than Google (which, by the way, I don't necessarily believe, but let's say you are) you must know how precarious your position is.
From where I sit, you have (mostly) two choices. Start developing another niche that's more under your own control, and/or concentrate on building your brand for your existing niche in order to encourage repeat sales/visits from existing users.
This is where developing your own mailing list is a huge bonus.
If your business is dependent on mostly organic search, AND doesn't lend itself to repeat business, well... get what you can out of it, fast, and start thinking about alternatives.