Convergence - 12:43 am on Jan 7, 2013 (gmt 0)
"The enemy of my enemy is my friend"
Who do you align with?
If Bing, Facebook, etc deem the Google as their enemy then start paying as much attention to them as you have the Google.
There is no overnight answer nor can you react as fast as the Google can act. Having a strategy that can be implemented over time is key - not emotional, knee-jerk reactions.
That being said, I believe that TheMadScientist has nailed it squarely on the head. If I didn't know better, I could swear TMS was my clone...