TheMadScientist - 9:48 pm on Jan 6, 2013 (gmt 0)
This seems so simple to understand, and I keep thinking it's well explained in this thread, but I must be mistaken, so I'll explain it a bit better [I hope].
Google is moving to 'the one right answer' and there are only 2 likely possibilities relating to their market share as they do, both of which directly impact the free traffic they send you [meaning anyone reading]:
1.) Their market share will decline, and as a result of that decline, so will the free traffic they send you [meaning anyone reading].
2.) Their market share will not decline, but they will serve people less results off their site, which means as a result your [meaning anyone reading's] free traffic from them is very likely to decline.
* They may even find a way to charge for much/most of the traffic they do send non-Google Sites as they move closer to 'the one right answer'. (I would not be surprised to see them come up with something.)
There are not many possibilities for their market share.
There are not many possible outcomes relating to the free traffic they send to other sites.
Neither of the possibilities I see as a result of the direction they're going are very likely to increase free traffic to non-Google sites or even maintain it. They're actually both likely to decrease it, quite probably significantly.