superclown2 - 5:30 pm on Jan 6, 2013 (gmt 0)
However, sooner or later, some radically different approach (Watson?) might make current search engine methods obsolete. Having said that, there are signs that some of Google's current efforts might involve AI, and they are not promising.
Picture this future scenario:
The whole web copied and held on ultra-fast servers all over the world with near-instant updates. All sorts of diffent search algorithms provided with browsers or downloadable from multiple providers - all free of course.
The searcher could fine tune his or her favourite algo, and the master servers would deliver near-instant results with no ads to clutter them up. Pure, unadulterated, individually tailored search in which buyers could find just the sellers of widgets with no necessity to wade through a lot of irrelevant blog, wiki, brandspam, EHow type sites and researchers could actually find information (wow, can you remember those days when you could actually do that?). Goodbe Google and thanks for all the fish. Oh, and goodbye SEO too.
Unlikely? Maybe or maybe not but it's only one of a whole mass of possibilities.
I can understand why some people fear Google and want to find alternative ways of getting business. Exploring new avenues is always an excellent idea but let's not lose track of the fact that right now about 90% of the available business still comes via that company, at least here in the UK and although this empire will crumble one day like all the rest it isn't going to happen tomorrow. So ride it as long as you can but be constantly prepared to adapt to conditions as they change would be my advice, in the unlikely event that I would be asked for it.