netmeg - 3:08 pm on Jan 5, 2013 (gmt 0)
Refining your site(s) to match changing search patterns and terms does not mean sitting and hoping. Volatility is Google results in the last year makes getting it right more difficult, but some people are still getting it right (although Google is also more often getting it wrong).
To get it right you need to make changes, wait to see the effect, evaluate, make changes...
Yes of course. But these are tactics. Businesses (and long term planning) need strategies. There's a difference.