sbook - 8:43 am on Jan 9, 2013 (gmt 0)

Keyword rich anchor text Was the 'right way' to link for a while, and meta keywords were important for a while too ... The rules have changed.

TheMadScientist, can you be more detailed?

Couple years ago we had quite nice traffic from 3 keywords, which were the only anchors website links had. Traffic started to decrease. We started to change anchors, nothing happened. Also removed network website links with these anchors - nothing. Also changed inner pages anchor to index, now it is url. Tools still show we have thousands of backlinks with the old money anchors, but they do not drive visitors at all.
Now we started to create new backlinks in blog posts. But anchors are completely different. Money keywords are in blog post text and anchor is url or any other.