Planet13 - 10:07 pm on Jan 8, 2013 (gmt 0)

"In short, the anchor text should be what the page *is*, not what you wish it was instead."

Yeah but...

I do link consistently to the blue-widgets.html page with the anchor text "Blue Widgets" and that is the page that dropped from Page 1 to nowhere for the term blue widgets...

I'll double check for consistency though...