Whitey - 4:05 am on Jan 6, 2013 (gmt 0) [edited by: Robert_Charlton at 8:49 am (utc) on Jan 6, 2013]
I think I'm seeing across a number of high volume verticals a pattern of brands outranking other good sites. This in itself is nothing new.
But what hits me is that sites with better UI's, sites that visitors like above brands , are not necessarily being rewarded with good rankings, with all other SEO attributes equal.
How do I think I know this?
- Intelligence coming back to me says that some brands have substantially lower conversion rates than sites with the same information / product. Only users can determin this as a success factor.
- Simply what i experience and relate to the theory.
My concern is that Google may not be sufficiently intelligent enough to differentiate this, and would rather default to known brands than reward substantive improvements in UI.
I just wonder what the incentive is to invest in better quality sites, if this is true.
Do you have a UI better than brands, caught in this scenario? Thoughts?
[edited by: Robert_Charlton at 8:49 am (utc) on Jan 6, 2013]