superclown2 - 4:52 pm on Jan 4, 2013 (gmt 0)

Passions aside, (because lets face it, deep down its a game we all like to play) from a business model perspective, over dependence on organic traffic is high risk.

All of life is high risk and the death rate amongst humans is still 100% so we're all doomed anyway.

Anyone who isn't prepared to take risks shouldn't be in business in the first place. So far this month I see nothing happening in the SERPs that's exactly cataclysmic but if disaster strikes then so be it. We either rebuild or turn our talents elsewhere.

However this is getting close to a drift off topic ........