mhansen - 9:25 pm on Jan 2, 2013 (gmt 0)
but I only get 250 unique visitors a day which translates to pennies on ads
I would try to find alternative advertising other than Google Adsense (assuming), and make sure your visitors are intimately interested in the products, information, and of course, the advertising you offer. With Adsense, you have very little control of what the visitor sees. They can kill the ads with plugins, they can use personalization that will show them ads from Jimmies BBQ where they went to lunch yesterday, etc.
I always try to put myself into the position of being a physical storefront. If you had a tech-store, and 250 people walked into your door every day looking for tech information, what would you do for them? How would you make money from them?
- Services? (can you charge an hourly rate for some kind of service?)
- Service CPA Offer? (can you sell the lead to someone else?)
- Actual products? (Can you drop ship the products you review?)
- Can you affiliate with a seller, or start your own Amazon store? (still works well in strict moderation)
- Expert buying guides? (Can you write expert level guides and put them behind a pay-wall?)
250 visitors, while it's not alot in the scheme of techcrunch, is enough to earn a steady income from. While we are not personally in the tech field, we've seen sites with -40 visitors a day (+250 daily pageviews) that reaches well into the $XXX monthly income bracket.
Instead of getting more visitors, make the most of the ones you have by getting the right ads in front of them.