netmeg - 9:01 pm on Jan 2, 2013 (gmt 0)
Yea but that's three years ago. Things change over time.
Getting a tech blog noticed nowadays is a tough row to hoe. You would really have to be different or be damned. Even original reviews - meh. It's pretty hard to say something that *nobody* has said before (unless you're really ranting about it - take it from me) Plus the people interested in that sort of thing may well be less likely to click on ads, and potentially more likely to employ ad blockers in their browsers.
All that said - that doesn't mean you can't make it into a ginormous success. But you'll need to establish yourself as an authority. If you are reviewing the latest gadget for watching TV on the internet, you'll do a lot better if people are looking for YOU and your opinion, rather than for a review specifically on that gadget (at least till you establish your authority)
So what you need to do is get yourself known. Go around on blogs and forums and comment intelligently. (NOT COMMENT SPAM) Don't put your website in your signature, but put it in your profile, so that when people are interested in finding out more about you, they can come back to your site. You don't even have to actively be promoting your site, heck, you don't even have to be the guy with all the answers - you just have to ask intelligent questions.
Write some guest posts (again - not spam - relevant, intelligent, unique and without a lot of link dropping) for other sites or news/tv sites that will let you mention your own site (ONCE) in the post or the profile. And if you are cited anywhere, make sure that shows up on your own site - testimonials, quotes, mentions, all that.
Sign up for one of those services that the journalists subscribe to, that lists yourself as a resource for when they need an authority for an article. Tech is probly pretty well covered, but it can't hurt.
Still can't get noticed? Narrow your niche. I think I talked about that in a post about branding here the other day. Even if your niche is *all* of tech, focus and make yourself the obvious expert on one small aspect of it. Then build on that. I have some sites that list a particular type of event (many people here know that, ork ork) If I went after ALL events, I'd have been obliterated by much bigger sites, but because I just stuck to this one, I get all kinds of auxiliary traffic now, because people noticed the other stuff I do. Now I outrank MUCH larger sites for much broader search terms, to the point they even call me up and bitch about it.
Link out judiciously and often. I don't solicit any inbound links, but I link out like crazy - but ONLY to reputable and relevant sources that I think will enhance my users' experiences. I'm reputable too, so nobody's ever asked me to remove a link, and a lot of times they come check me out and link back. I get some pretty authoritative links that way.
You need social media and sharing. No ifs ands or buts.
Make sure there's a signup on your site to get new posts in email. Then USE that email list to keep your name in front of people and establish yourself as a trusted resource. Maybe give them premium content.
Bottom line, you need to make it very obvious why people should seek out *your* opinion. Otherwise, you will get lost in the 10 gazillion tech blogs already out there. And when Google sees they are looking for *you*, you have a better shot of showing up than if you were tech blogger #38254 reviewing the latest product from Apple.
You're not going to bring a tech blog to prominence overnight. I'd faint with surprise if you could do it in a year (which is how long I give ANY new site of mine to build traffic before I even start paying attention to traffic). But *maybe* you can. If you think you have what it takes, then you need to get active and pull the traffic in, not wait for it to happen by or for Google to catch on.
None of this stuff is expensive, either, so a small blog should be able to do it. But it does take time, organization, a reasonable plan, managed expectations, and finally - ya have to DO it. That's the part that usually trips people up.