brinked - 8:40 pm on Dec 31, 2012 (gmt 0)
I am sorry but I have to disagree with your entire post. These methods are something you would commonly see pre panda.
What you are mentioning has been mentioned millions of times throughout the internet for the last decade+.
Even hiring a professional link builder is a waste of time. Hiring a professional marketer to spread brand awareness is a more practical approach.
Ever since the panda and penguins, people seem to be still stuck in the "how can I now trick google into liking my backlinks?" instead of asking "What approach should I now be taking?".
You say get creative with backlinks....well this is the bottom line. To get links that will actually make a difference, your site needs to have something of value. If you have an average or non interesting product, no webmaster will want to feature it for their readers on their site. Webmasters want to attract visitors/readers etc.
Your website should be offering something great and new and interesting that webmasters will want to do a write up about it without any incentive. Those are the links that count.
People will reply here that there site is indeed great and interesting. Well let me tell you honestly...people pm me here on these forums all the time asking me for help. They give me their website and its crap. Its scraped content, they have nothing unique or interesting and they are selling the same thing many others are at a ridiculous markup and then scratch their heads when they get hit.
Here is what you need to do and it is a simple list but it is by no means simple.
1. Make something great, improve on something that exists or something that piques interest. Have a design thats easy on the eyes as well. A good design will give you a chance, if you have something great surrounded by a crap design, many wont give you a chance. If you walked into a store to buy something and it was neglected and unpleasant, would you stick around?
2. Brag about how great your website/product etc is in related online communities. if its not great, people will tell you. Tweet out it, tell your friends etc. Spread the word, dont worry about links, focus on your targeted audience.
3. Approach webmasters and explain to them how mentioning your site/product can benefit them and their users...maybe offer a free trial to their readers, sample, sneak preview etc. Perhaps offer them something that is exclusive, people like to feel special.
4. Work on improving your website/product/service as much as you can, have a newsletter interact with users/buyers and get feedback. Find out what people want and do your best to give it to them.
As a "SEO" community we get caught up in how to rank in google and a lot of us tend to disregard great marketing and customer feedback. Make a real business. Be a real business. Take your business seriously and everything else will follow.