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brotherhood_of_LAN - 5:04 pm on Dec 27, 2012 (gmt 0)
Traditionally the issue was a session parameter in the query string that would normally be also served in a cookie.
Because the spiders did not perform requests with cookie's, they would get issued a new session for every page load- essentially this meant an almost infinite number of unique URLs, and also trapping the spider and giving them lots of duplicate content under those URLs.
There was possibly a time when people thought URL rewriting was good to give the impression your site was 'static' and not served by a scripting language.... but I think in both of these cases are obsolete.