Whitey - 8:11 am on Dec 22, 2012 (gmt 0) [edited by: Whitey at 8:15 am (utc) on Dec 22, 2012]
The risks of link building are certainly high if the process is abused.
Better to have a brand strategy that reaches out to people of authority who in turn will link back. Relationship marketing. Folks you can shake hands with. When your site sings, then it's possible to do that more easily.
[edited by: Whitey at 8:15 am (utc) on Dec 22, 2012]