londrum - 8:05 pm on Dec 17, 2012 (gmt 0)

Google wants to keep the user on Google. Google is looking at niches and aggregating the information and then calling it Google knowledge. Google has no knowledge beyond scrapping web sites and building massive data centers. Google knowledge is actually "YOUR KNOWLEDGE".

How much of a second brain does it take to mashup content and display it on your site?

half of us think like this, that google is just a big advertiser/affiliate mashing-up other people's content for their own profit, and the other half thinks like google's PR people, that they are creating an amazing computer that learns as it goes along and somehow knows what the user want's before they do