TypicalSurfer - 3:58 pm on Dec 15, 2012 (gmt 0)
>> And that's where we disagree on interpretation.
In case if you are shopping say for UGG Boots, we now give you pictures, details about the different boots, prices and information about the local inventory, again right from the results page, clean, fast and organized.
That would be google shopping, pay to play.
Till early days, these kinds of tips and recommendations are super powerful. They really save users' time and hassle. This is why I am incredibly excited about the opportunities ahead, given our expertise in search and mobile, and our track record in monetizing high usage products.
So yeah, they are going to get you to the destination but you are going through a paid click, not serps. I suppose it is up to the reader to decide what Mr. Larry considers a "high usage" product but assuming he is only talking about travel is probably a miss.