lucy24 - 2:06 am on Dec 15, 2012 (gmt 0)

And that's where we disagree on interpretation. To me, the vacation-planner analogy means:

Searching for electronics? Based on everything we know about (1) you and (2) the Internet, you want Foobar brand, model Gizmo-3A24, from this-specific-site dot com.

Searching for stocks? Based on {et cetera as above} you want to invest in Widgets Inc as sold by some-other-specific-site dot com.