IMHO the process we're seeing with Google is similar to what Walmart did to local small businesses. When Walmart came to town, not a single little grocery store survived.
We're basically living inside Google's online Walmart. The websites we consider ours are in fact just some shelf space in Google's Walmart.
As long as you still believe you own a bit of the WWW, you're going to remain in denial.
Google is a complete online monopoly, they control everything from DNS to the most popular web browser today, everything has been covered. The WWW is Google's big Walmart and they get to do whatever they want.
They earned it too...I'm not demoting Google in any way, this is just how business works. If Microsoft had been as competent as Google was, today we'd be paying to publish html pages via some crap like Frontpage....
I just miss the free old web of the good ol days where spinning GIFs and funny backgrounds were allowed and Google used to ask us for advice, not push us around....but those days are long gone, sadly they're not coming back. We get zero respect and pretty soon all our family-run "grocery stores" will be gone and long will live Google's online Walmart we used to call the WWW.