lucy24 - 5:58 am on Dec 12, 2012 (gmt 0)
Larry Page: It would be really nice to have a system that could basically vacation plan for you. It would know your preferences, it would know the weather, it would know the prices of airline tickets, the hotel prices, understand logistics, combine all those things into one experience. And that's kind of how we think about search.
That pretty much says it. Anyone in the online travel business should take notice if they haven't already. And the last line extends the approach to all of search.
I don't think LP himself understands what he said. What he's describing is a package tour, where everything can be known beforehand (even the weather?!) and nothing is subject to change. Notice the question-begging: airline tickets, hotel prices...
Just as there are people who wouldn't be caught dead on a package tour, so there are people who wouldn't be caught dead using the New Improved Search Engine that knows exactly what you want and will tie it up for you with a nice bow.