diberry - 10:57 pm on Dec 11, 2012 (gmt 0)

People need to take notice and prepare for a day when they will get zero organic traffic from Google.

People should have been preparing for this from day one. Even the most successful companies have to "change or die", especially in tech. It was inevitable that either something like this would happen, or a new innovation would make search irrelevant, or other engines would begin to compete with Google. And those things that haven't happened yet? May still happen in the future.