scooterdude - 5:16 pm on Dec 11, 2012 (gmt 0)

@Tedster

That pretty much says it. Anyone in the online travel business should take notice if they haven't already. And the last line extends the approach to all of search.

Just curious, what would you be advocating that those 'fortunates' in the online travel market do,

Ok, I am really interested as Google visited my Arena a while ago :)