almenara - 11:24 pm on Dec 9, 2012 (gmt 0)
@Themadscientist Yes, I gree with you, and yes we received links from digital editions of newspapers and in offline editions, and yes it's the way we've received links from smaller blogs or other press.
@Cabbie I've studied the backlink profile of our most important competitors, and I think we have a better one,but...only Google knows. But I find often we rank lower than smaller websites with a worst backlink profile for sure, and that's not logical.
Our back links come from posts or articles talking about our industry (and then they talk about us) and they have relevant keywords for us in the URL, title and text. They mostly link to us to the homepage with our brand (a creative word without keywords) as anchor text.