Zivush - 4:37 pm on Dec 9, 2012 (gmt 0)

I didn't like it.
Bad mouthing your former employer is a wrong thing to do.
Why did he write this and how is MS going to feel about having an employee who speaks that way on his employers?
What about loyalty, professionalism and ethics?

Plus, he didn't reveal a single thing that wasn't known.
Yes, G+ is a mistake. A failure. A business crash.
Yes, Google freaked out because of Facebook and made some stupid mistakes manipulating SE results trying to push G+. So what?
They had a good/expensive lesson to learn from, and now they're going to focus on their core business. Hopefully :-)

As for ads, sooner or later the ad market is going to adapt itself. Cost/benefit will play a big role.