backdraft7 - 11:36 pm on Dec 10, 2012 (gmt 0)
Regarding that long lost trust - We run a paid site that offers 100% unique & original content. We were the first to ever offer this content on the web back in the 1990's. Our site name is a federally registered mark and we have taken credit card orders every single since the 90's. We are a BBB member withan A+ rating, we use AlertSite to scarecrow hackers, we have always participated in Adwords, Adsense and of course WMT / Analytics. Regardless of all that hub bub, our traffic is at all time lows.
If trust means being king of the hill and being listed 7 times per page, then the 'new trust' lies somewhere inside the walls of well funded johnny come lately sites.
So what are you supposed to do to get your Google Trust merit badge these days?
I think the new requirement is several million in V.C. - Good luck with that Ma & Pa!