SevenCubed - 4:54 pm on Dec 8, 2012 (gmt 0)
@member22 to answer your other questions I can only say that writing for web content is both an art and a science. Apply science for dumb algorithms that will never be able to develop AI to any truly useful extent -- they can only measure, not reason.
But, write artfully for your readers. Find the balance between the two and you are on your way. There is no cut and paste solution. It's fluid.