mrguy - 6:11 pm on Dec 12, 2012 (gmt 0)

And my experience has been that for me, it drives exactly 0 business. In fact all my non-google pushes drive almost 0 business. My mainstream media mentions in national daily newspapers, radio interviews, book sales, all drive almost 0 new business. I do it for other reasons, if I was measuring $ return, I wouldn't be doing it. People think that a mention in a national paper is going to drive sales. It doesn't.

I've had the opposite on a few businesses I work with. The very things you mention drove a whole of traffic to them that was non existent prior to that.

I think whether or not social or other methods will work depends entirely on the business you're in.