wheel - 5:38 pm on Dec 10, 2012 (gmt 0)

But niches that use a lot of social media, such as celebrity content, can benefit from social signals.

A perfect example of vague feel-good statements from the SEO community.

Until folks are willing to define specifics that make sense and are measurable, I'll continue to call this an SEO salesjob. Social signals? WTF is that supposed to be?

I'd personally believe this hookum a lot more if the blackhats were running rampant using social media to rank, but AFAIK, they aint. Which once again, leads me to believe that all of this is being driven by SEO consultants selling stuff, rather than actual results.