---- Social signals don't seem to be very important, yet.
SevenCubed - 9:45 pm on Dec 7, 2012 (gmt 0)
...or people typing your site name directly into Google, are also influential.
:) That's why my business cards do not have my website URI printed on them, nor my email address. I want people to explicitly search for me by business name or phone number. It's a very tiny piece of the the overall puzzle but I too have considered it to be of SEO benefit. I think there is a small bit of implied demand to gain from it.
Put together 1000 tiny pieces and backlinks are almost unnecessary for local commercial websites.