Simsi - 5:16 pm on Dec 7, 2012 (gmt 0)

I haven't made my mind up about the value of social yet or whether the returns justify the effort required

I am in a similar situation but what I am most wary of is the fact that Google has stated it's intent to become a "knowledge engine" and if that involves sending less traffic to my sites, alternatives need to be found and established as early as possible.

Now Facebook is a public company and will invariably have to turn it's attention to innovations that show an ROI, I wonder if it's search engine might be used more down the line. It's always seemed a wasted opportunity to me and though they have stated that they want to remain focused, it's really out of their hands now.