taberstruths - 8:09 pm on Dec 5, 2012 (gmt 0)

If you sell metal pipes for toilets then good luck getting social interest on that one ;)

Honestly, I think that is a false assumption based on lack of creativity. No offense intended. I just had to look at the niche, and think for a second how would I engage people on this level. First there can be a lot of funny pictures about toilets. LOL Secondly there can be some really informative articles on how to use those metal pipes in plumbing that can be a real help to the DIY consumer. Both will get you positive social signals.