mihomes - 5:51 pm on Dec 27, 2012 (gmt 0)
Anyone else watch this Dinosaur impression from Matt the other day? I really didn't think much of it, speechless actually, but could there be any significance to it? Panda... dinosaur... maybe a new name/set of updates from now on? Certainly a stretch, but you never know anymore with Google lol.
On a side note... I have been trying to figure this one out and perhaps it can add to the discussion. Site in question was first page for over 10 years... earlier this year I did a major site redesign and overhaul conincidentally about the same time we saw major changes with the SERPS and Google. I could not be found at all for the KW's I always ranked for. A few months back I started to see gradual recovery up until the end of Nov where I was back on page 1 (not for all keywords, but some). Prior to this I made a few site-wide changes with one in particular : I had a category type drop down menu with widgets -> blue wigets, red widgets, yellow widgets. I decided since these pages were somewhat similar and even had some of the same 'results' in them to combine the pages into widgets -> widgets#blue, widgets#red, widgets#yellow. Each is the same page, but the anchor determines what shows. Seems like a better practice since the pages were very similar in nature to combine them. I did use a 301 for the old pages to the combination page.
The first week of December, before the so-called Panda update I was completely gone from the results again.
Thoughts : this happened before the so-called Panda update so it could have been the above change. Could it be due to the site-wide navigation page? Was having separate pages of similar content actually good (could be construed as dupe content or keyword stuffing in page names)... anything else.
The problem I am having and I'm sure most everyone else is I am scared to do anything. I am actually redesigning another old site right now and constantly second guessing myself on things I would never think about before. I think everyone can safely say that everything can be construed one way or another as 'not good' based on Google recommendations.
Take the example above with the medical terms. This is somewhat ridiculous to me. Two identical sites other than wording is presented - one in a formal, professional, tone... the other is laid back like you are talking to your best friend. Depending on the 'content' of the site which would you prefer? If you were in a meeting and two people pitched to you would you prefer the 'business' tone or the guy who walked in with flip flops and shorts to sell you on a multi-million contract with crayon colored slides?
If this is really true then once again Google is trying to dumb-down the web. I think this is heading in the wrong direction. We are going to see non-professional sites in all facets ranking... from grammar and speech used, design aspects, coding use, etc