Shepherd - 11:38 am on Dec 18, 2012 (gmt 0)

How are you going about it?

Branding
Traditional Advertising
Affiliates
Niche Publications
Networking

Basically anything we possibly can to become/grow the authority in our niche. We want to get to the point where when someone asks someone else about Examples they say "go to example.com" instead of saying "google it". That takes reaching out to as many people/professionals/experts in our niche as possible and getting them to mention us, whatever it takes.