garyr_h - 3:54 am on Dec 18, 2012 (gmt 0)
Last year, traffic did go down on Dec 15, but it was only slightly (5%). This season is around 25%.
This years can be tracked to Dec 14th evening. Traffic started to have weird patterns where one hour would be normal and the next hour would be less than normal. Now, it's all less than normal.
I'm hoping it is seasonal, but there isn't any evidence to suggest that. There had to be some sort of Google change.
This site has been hit by Panda on several different occasions, but over the past three the website has seen some gains. Whatever happened on Dec. 14 took away every single gain the website has had.