Sgt_Kickaxe - 12:31 pm on Dec 3, 2012 (gmt 0)
Just as a check across the board, is anyone seeing the seasonal upswing?
Nov 16/17th = 22% less traffic from Google
Nov 19/20th = huge spike in traffic from Google, +44%
Nov 21st = settled back to pre Nov 16th levels again in traffic but stayed -15% in conversions.
Also of interest is that the index page is still receiving 155% more traffic since Nov 17th while internal pages are receiving an equivalent aggregate amount less.
No changes were made to the site in the 30 days leading up to Nov 16th. The swings in traffic mentioned above are above and below expected levels using the previous 30 days and the same period in previous years as a baseline.