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---- Google Updates and SERP Changes - December 2012


getcooking - 2:25 pm on Dec 2, 2012 (gmt 0)


I'm not sure if it was the Panda refresh on the 21st or whatever update occurred around the 27th but there is something wonky in my niche.

There is a hot one word term in my niche that practically every Fortune 500 company has edged in on over the last few years. Even when it's not related directly to their business - because it's a huge draw and it's rather easy content to get.

Google shows "About 469,000,000 results" for this one word term and typically only the big players are on page one.

But after one of the recent updates above the #2 spot is held by an EMD domain squatter for that one word term. There is no actual content on this site, just the continual link traps that don't get you anywhere except to more domain squatting sites. This site hasn't been in the top SERPS for a long time but an update brought it back. And not just "back" but rather front and center. Nice job, Google!


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