Simsi - 5:45 pm on Nov 23, 2012 (gmt 0)

Travel is a space where I really want some kind of brand.

I must admit I tend to visit one of 4 or 5 big well known sites for my travel needs. There came a point where just about every site in SERPS just sent you to one of those anyway so now I don't even search for hotels, flights etc.

I was unaware of GHF but just took a look and it looks OK... I can see why people might like it but the foray into credit cards and now this does remind you that Google's direction is controlled by shareholders now. I always think it's a little unfair to moan about how Google is trying to make money in that now they are PLC, they don't really have much freedom anymore.