DannyS1951 - 2:38 pm on Nov 22, 2012 (gmt 0)

Thanks SEchecker. Yes the impressions to clicks isn't great. One of the reasons is that we were placed very high in some very general keywords that didn't really belong to what we were doing, if that makes sense. Where we are hurting is with very specific long tail phrase searches where we used to be number one, we are just not there anymore except for those few with zero competition.