Alex_TJ - 2:08 pm on Dec 7, 2012 (gmt 0)
Increasing visitor stats is my main focus at the mo, and I don't think there's enough discussion about real actionable advice we can apply to our sites.
Three things that I've done that have shown a real boost are: adding more options at the end of articles, with back as well as forward options for article suggestions, and also better calls to action and social fluff.
Also, more breaking up of text blocks, especially in the first screen ATF, with quote call-outs and photos. Ironically this second change actually decreased stats a bit, but mostly because our traffic grew and that brought some less qualified traffic, but still substantially higher in absolute terms.
Finally, prettifying everything and really paying attention to smooth, simple and elegant design that puts the content front and centre.