nickreynolds - 4:56 pm on Nov 27, 2012 (gmt 0)
+1 for diberry's first paragraph.
Assuming we want to increase people's time on site, stop them going back to serps and visit us again in future. Obviously a lot has already been covered on other threads
Here are some thoughts to get us going, some are probably a bit daft, some a bit obvious - but both the daft and obvious may spark someone else's imagination!:
Provide short user reviews - if it keeps people on the site longer than if they are just reading your technical spec
Get user reviews rated - if it makes reviewers want to come back and see how their review is received
Add a poll that people will want to revisit later to see the results - I guess polls that appeal to people's vanity are more likely to be succesful. I had two polls on my site - one was "why did you visit today" the other (which was relevant to the site) was "how fast have you ever driven" - the latter was far more succesful!
Say "bookmark this site and come back for next weeks poll"
Add video and promise a different video next week.
Give them what they want on the page they visit but offer a bit more on another page which is clearly linked to.
Tell them on the page that they are a valued visitor.
Nice design with clear navigation is more likely to keep people on the site.
For each specific page think "what would a typical visitor to this page want to read/see next"
Personalise your site so people feel they are dealing with real people, have pictures of staff even short biogs on the about us page, even pictures of staff on ordinary pages. (Have you seen Name.com's homepage?)
Thats enough from me for the mo.