Sgt_Kickaxe - 9:11 am on Nov 23, 2012 (gmt 0)
Lets aim this thread a little more in the scientific direction, since nobody has any stats to support claims.
I too can go to a site and hit one page and find exactly what I want.
You aren't, and for that matter the majority of your visitors aren't, the ideal visitor in which to get a baseline reading about your website's pages. Keep in mind that Google is VERY good at understanding web pages and is always incorporating new signals(social), tweaking old signals(bounce rates etc) and coming up with parallel ideas to add on top of the signal stream(Panda, Penguin etc) and then there's the stuff that would drop your jaw if you knew about, there are a lot of web pages out there to process!
The internet is squishy - when you do something to your site in excess something else bulges outward according to a recent Bing employee interview. This suggests that after getting a base reading of your site there are expectations of that site, a range so to speak, for each of the variables.
I just wanted to add those two factors in so that "measuring" satisfaction isn't trivialized too much, it's complex and then some. In short satisfaction brings possible backlinks, mentions and other goodies that any site is expected to acquire over time, even the rate of these is projected as some have demonstrated negative results when getting too few, or too many, backlinks.
What can you do? A couple of ideas:
- dedicate 10% of your ad displays to your own site
By replacing 10% of the advertising you show with ads that deep link to important sections of your own site you should see a positive bump in statistics like bounce rate, time on site and exit rate. These can't hurt and the ads might even help some visitors. You are always your own sites biggest fan, why not advertise it!
- avoid conveying negative signals. Search algorithms are very good at sniffing out schemes and plots and shoddy practices so avoid even the semblance of shady and see what happens. Follow your favorite search engine's guidelines and pay particular attention to what they are telling you is spammy. Sure it might pay more to stuff a big ad under the title of your page but in the long run is it really paying you more? Or costing you traffic?