Robert_Charlton - 8:47 am on Nov 20, 2012 (gmt 0)
Whatever else you do, do not use the URL removal tool for your contact page. You'll be likely doing some difficult-to-fix damage.
OK... here's some wild guessing on the rest....
Both the pages has SampleOrg mentioned in many places but not Sample Org in a single place.
Not knowing exactly how this translates into queries, I'd try to get "Sample Org" on the home page in a single place in addition to the mentions of SampleOrg. Proximity is an algo factor.
Getting back to a possible canonical problem with the home page, have you canonicalized on your server with 301 redirects... or, if not, have you used the rel canonical link tag on the home page?
I'd be inclined to look very carefully at the nav link setup. Would you describe how the basic nav is structured... ie, is it a hierarchical structure, and are you linking back up the levels from lower level pages?
Also, what's the position on your pages of your Contact Page links vs your links to Home.
My emphasis added...
Contact page: ExampleOrg Contact Page - A long tail keyword - Place, Country
This may relate to what I was asking about local presence. Is your business localized in some way? If so, do you include Place and Country in your home page text. If not, try adding it... not in the title right now, but at least in the html text on the page.
On localized or geo-relevant sites, I feel it's important to have basics like address and contact info on home. Also, if a local business, put hours of operation on your home page too. Think Google Place pages, and what they considered basic information.
What about your navigation to the rest of your site...
- from home?
- from your contact page?
Is there any difference? I'm conjecturing (in this case, taking a wild guess) that another possibility is too many nav links on your home page (perhaps so many that they fuzz up your main category structure) might make Google see the contact page as a clearer entry page.
Pause for a moment and consider whether there might be any reasons why your contact page might serve as a better entry page for users.
Also, any chance that you have a strong external inbound link coming into your contact page? Strange, but stranger things have happened.
PS: An afterthought... have you done any sort of PageRank sculpting on the site? If so, this might be distorting things.
PPS: If you're currently using the rel canonical link, double-check what you have on the home page.
I just realized you also posted the question about the CMS with the auto-generated rel canonical links. See my response in that thread... [webmasterworld.com...] I haven't quite connected the dots to relate to the home page issue, but I wouldn't be surprised if this is at least part of the problem.