burcot - 6:30 pm on Nov 16, 2012 (gmt 0)

ecommerce isn't a newspaper

Exactly. It might be considered a brochure/catalog though.

Imagine you were producing a glossy brochure selling widgets. Each widget is a distinctive shape or size but all use the same wodget to power them.
Would you describe the benefits, power, and near silent running of the wodget on each product page?

The alternative would be...This is a much sought after triangular widget, driven by a high powered wodget "for full wodget information - see page 98" or "click here" (ecommerce)