It also doesn't say anything about salary or payment of any type. Guess you get what you pay for when you deal with friends of friends. One would hope for a little common courtesy though in being told about these things.
I realize it is our fault for not being more watchful. As I understand it, the common public, who never deal with the internet in their daily lives knows what they are doing online. Else there would be no place for SEOs if everyone knew it all. There are a LOT of retired, old-school, journalists out there who just want to be read as much as possible.