MrSavage - 6:41 am on Nov 14, 2012 (gmt 0)
You asked so I'll tell.
The effect of scraped content. Let me speak to that.
All you wordpress users out there. Hear ye, hear ye. Take a sentence or more from an article from a post. Paste into Google. Results? If there is anyone ranking above you for that content (if it is in fact a duplicate of your text/article a portion or in entirety) then you should be filling out the Google scraper doc form and let them know where a scraper is outranking the original content.
Do it from another snippet or post. Some older, some newer. It's the only way you know for sure what is going on.
Okay let's speak to impact of somebody creatively using your RSS feed for their own content. Maybe it's in a frame on their site, but they are certainly displaying as much content as you provided to them via RSS. Is that called scraping or using what you made available to them?
I can tell you that for me, the content (which was from a RSS feed and was a small percentage of my site content overall) that was being duplicated actually became "their" content in Google rankings. In fact whatever happened, my entire site was washed from Google. Cleansed as it were. A drop of what, 90%, 95%, 98% or organic traffic.
I suppose this really depends on who it is taking/scraping your stuff. If they possess high PR then guess what? My theory is that's why I actually don't own the content anymore in Google's eyes. That creative scraper is held in high regard for some reason and as a result, this algo gives them ownership at some point. I'm not saying in all cases, but in my case and in other cases this is what happens.
If you take your text, paste it and you rank #1 for that exact text as your wrote it, then there is nothing to worry about. I'm sure there are losers scraping some of my RSS feeds right now but the fact is, those sites are deemed junk by Google and can't steal ownership from me.
You can ask whether linking back works etc, but on this experience for me, I would never ever publish a RSS feed from my site. Period.
So based on what I've experienced on this particular issue with the "new" Google, ownership theft is here. That would be site killing btw. My #1 income site in 2011 disappeared in 2012. Dead dead dead. The key thing to do is be proactive. Take "your stuff", Google it and make sure that you still own it. People are talking a bit about higher PR sites being able to "hijack", but I simply call it people stealing ownership of your content. The problem right now is people are oblivious to checking their own content by Googling it. It's a must do. It's a part of the daily check ups for me now.
Oh, so in my instance, the creative scrape has links back etc but it simply doesn't matter. It their content now.