engine - 11:17 am on Nov 14, 2012 (gmt 0)
Any business that is 'cheaper' than the general prices rings alarms bells to me. Besides scammers, someone selling 'cheap' is cutting corners. My wife's been caught out more than once online. She's much more cautious and now lets me dig into the offer and company before buying.
It takes a long time to build a brand and next to no time to destroy it.
To build a brand, be absolutely have to be clear about your USP, and your logo, and your marketing activity. Aim to be the best in your sector, and word-of-mouth (including social media these days) will be your best marketer. If your customers are talking about the great product, the great service and the good deal they get from a business, not only will they return, but they will tell their friends and colleagues.
Obviously, if your site is poor, you're going to fall at the first hurdle.
Expect the process to take years, not months.